Creative promotion for Eliane Indiani Fitness Center in São Paulo, Brazil.
Ballet dancer posed along a parking barrier gate, as if she is gracefully lifting it with her leg in an arabesque.
The dancer “raises” the gate with increasing height, implying elegance, discipline, and strength.
“O seu sonho é dançar. O nosso é ensinar você.”
“Your dream is to dance. Ours is to teach you.”
Visual metaphor effectively connects access and aspiration: the ballet dancer literally opens the gate, symbolizing how the fitness center opens doors to dreams of dance.
