Creative night-time McDonald’s promo in Sydney, Australia, cleverly uses reflection to double its impact.
Installed at a bus stop, the glowing panel displays the iconic golden arches against a deep red background with the slogan “Open All Night.”
At first glance, it appears as if there are two panels forming the full “M”, but it is actually just one illuminated poster, with the polished glass wall reflecting the image perfectly.
The reflection completes the iconic McDonald’s logo and reinforces the message: McDonald’s is there for you, even when everything else has gone dark.
Smart use of light, placement, and reflection turns a simple bus shelter into a memorable piece of ambient marketing.
