Innovative campaign designed by LangGysiKnoll for a shoe store in Berne, Switzerland.
Creative idea turned an ordinary lunch break into an interactive brand experience.
Printed on high-quality paper, the placemat was inspired by the perspective of a woman seated at a table and looking down at her feet.
Clever placemats were distributed to a nearby restaurant where women could “try on” the shoes just by sitting down at the table.
Visual illusion made it appear as though they were already wearing the shop’s fashionable green flats.
To guide curious diners to the store, the name and address of the shop were printed on the insole of the shoes.
