In São Paulo, Brazil, FIAT showcases the impressive load capacity of the Ducato model using creative visual metaphor.
Shopping carts in supermarkets were modified to appear exceptionally long, humorously suggesting they can carry much more than the average cart.
The side of the cart features the FIAT Ducato branding alongside the tagline: “Maximum load capacity.”
Cclever marketing strategy instantly grabs shoppers’ attention, effectively communicating the core selling point of the FIAT Ducato: its exceptional cargo space in a relatable, everyday setting.
By using an exaggerated shopping cart, FIAT illustrates the vehicle’s utility and strength, making it both memorable and impactful.
