Expedia “Get Away” campaign transforms snow plows into mobile reminders of sunny escapes.
Created by students at the Massachusetts College of Art & Design in Boston, the campaign wraps the snow plow blades with summer-themed images featuring surfers and beach scenes.
As the plows clear snow, they visually “plow away winter” to reveal warm destinations.
Perfectly aligning with Expedia’s promise to help people find their next getaway.
Juxtaposition of cold, snowy streets with tropical imagery creates a memorable promotion.
