Creative elevator campaign in Oslo, Norway was designed to promote Kill Bill: Volume 2 using a clever visual illusion.
Elevator doors featured the back of a man in a suit holding a briefcase, standing directly in front of the doors.
When the elevator begins to open, a bright yellow slash appears, inspired by the iconic sword slice from the film.
As the doors fully open, they reveal full-size poster of Kill Bill’s main character.
The Bride, in her signature yellow jumpsuit wielding a blood-covered katana.
Concept: The illusion of the man being slashed in half as the doors open plays on the film’s violent style.
Execution: Smart use of elevator doors for interactive storytelling, merging motion and design to deliver a dramatic reveal.
Impact: Mundane elevator ride turned into a cinematic moment, making it a memorable piece of movie marketing.
