Creative outdoor promotion by Volkswagen in collaboration with Dietrich, an automotive dealership.
Ski lift turned into a car by attaching a realistic cutout of a Volkswagen vehicle’s rear to the back of the lift chair.
When seen from behind, the ski lift appears to be a Volkswagen car transporting skiers up the snowy mountain slopes.
The illusion is enhanced with 3D design and precise alignment that makes the lift look like it has wheels and a bumper.
The orange banner below reads:
“PARA LLEGAR A TODOS LADOS, LLEGUE A NOSOTROS.”
(“To get everywhere, come to us.”)
Followed by Dietrich’s contact info.
