DISCOVERY CHANNEL SHARK WEEK
RAPP Collins Sydney has taken to Australian beaches creating a buzz around the awesome documentary series SHARK WEEK.
Which appeared exclusively on AUSTAR’s Discovery Channel in Australia.
Over seven sun-filled days in January, the team scattered a number of “shark-bitten” surfboards around well-known Sydney beaches.
They then sat patiently, and watched and waited, while a frenzy of curious beach-goers came to ‘feed’ on this simple ambient idea.
DM Agency: RAPP Collins Sydney
Art Director: Ryan Mckay
Copywriter: Max Kitchen
Production: Andy Robilliard, Brett Griffiths
Client: Austar/Discovery Channel
