Surreal print campaign in France designed by Ogilvy for Perrier.
Reality takes a backseat as heat and thirst distort the world.
A man with a bulldog rides a vintage convertible that is visibly melting under the sun’s relentless blaze.
The car’s chrome and leather ooze like wax, blurring the line between machine and mirage.
Amid the heatwave madness, one element stays cool: a chilled bottle of Perrier water, untouched by the chaos.
The image cleverly visualizes extreme thirst, making Perrier not just a drink, but a savior from meltdown.
