Unforgettable packaging designed by Envision for Kohberg rye bread rolls, Rugbrødsboller.
The bag features a bra graphic that, thanks to the shape and placement of the bread inside, gives the illusion of a bust,
Created to promote the “Support the Breasts” campaign.
Kohberg teamed up with the Danish Cancer Society to raise awareness and funds for breast cancer research.
Portion of the proceeds from bread goes directly to the cause.
