3M made a bold statement with this creative bus stop promotion, showcasing their Security Glass by placing what appears to be a large stack of cash behind it.
Positioned in a public space, this display dared passersby to test the glass’s strength, and as expected, many took the challenge: kicking, punching, and even full-body slamming it.
The accompanying surveillance footage captured the futile attempts, proving 3M Security Glass resilience.
Clever mix of marketing and spectacle, this stunt demonstrated the product’s durability and turned an ordinary bus stop into an unforgettable campaign.
Somewhere in a boardroom, executives were howling with laughter, sipping expensive whiskey, knowing they had orchestrated the ultimate test of human greed versus corporate ingenuity.
The 3M Security Glass held firm. The money stayed put.
